Sunday, January 29, 2012

New Paper Collection: Fairy Belle

It's been a bit hard keeping this little project under wraps! But now the time has come that I can reveal all!  ... I'm talking about my new paper collections with Prima Marketing!  Yes, one of the most gorgeous and inspiring paper crafting companies on the planet today .... Isn't that just SOOO exciting?!!  Too exciting for words!

 ♥ ♥ Flowers and ribbons and vintage, oh my!   ♥ ♥

Me thinks it is somewhat of a match made in heaven! I have always LOVED Prima, and all their amazing products. They really are leaders in their industry for creating the most innovative paper and silk flowers to hit the planet, aren't they? And then with the introduction of the very talented IOD ladies a few years back, they kicked off some really cutting edge designs that took the paper crafting industry by storm.  And no wonder ... Prima's creative director (Tami) has such a talent and reputation for being so open to trying new and exciting creative ideas ... I love that! 

I am grateful to Tami for believing in the Jodie Lee brand, and inviting me to team up with Prima to bring you some incredible new designs!  I was thrilled when Prima approached me (over two years ago now) to create some collections for them ... and these collections are the result of lots of hard work, long sleepless nights and well... rather sore hands from drawing an incredible amount of detail with a mouse!! :) ... I know, I know, I need to drag out the graphics tablet and learn how to finally use it.

I think you'll agree when you see these collections in person that these are my best to date. The detail is sometimes lost here in the web previews, so do be sure to try to see them in person. They are being launched at the CHA convention (happening as I write),  and they should be making their way to a store near you within the next few weeks, months. Do be sure to get in FAST to put an order in on this collection with Prima or your local scrapbooking store before they sell out ... because they will go fast!  

The first collection I'm showing you today is called 'Fairy Belle.'   The name was inspired by an antique song sheet in my collection, titled by the same name.  It fits perfectly with the little 'stars' on this line - an amazing collection of beautiful hand-drawn images of Ballerinas from the last century. I sourced these rare images from the Victoria and Albert museum in London and approached them to license them for a scrapbook collection. They were delighted, and so I got to work building up some very detailed decorative floral scenes using hundreds of antique flower images in my collection. And if you're wondering, yes, I was greatly inspired by the Mary Cicely Barker 'Flower Fairies' drawings :) ... I've always been such a big fan of hers since I was a little girl (thanks Mum! :)

Some of these papers took weeks to create, with hundreds of different textural layers.  I had to restore the images of the ballerinas from the originals, which had faded and gotten a little moldy :) I wanted to bring them back to life for the world to see :) ... so I hope you like the results :) .... The ballerina images hail from the romantic period when Ballet was at it's height and ballerinas were often cast into ethereal type roles and seen as other worldly (fairies, goddesses etc).   Prima added the titles to the papers and the product description - 'Prima's own midsummer night's dream'. That's one interpretation. This collection can be anything you want it to be. That's the power of fantasy!

Ok, let's take a look.  Here are the original images that I had to work with ....

And here are the papers I created from these images (front and back). Make sure you click on the image to see the larger preview with all the details!

Here are some pretty chipboard stickers to match ...

... and some journalling chipboard pieces ...

... here are some sweet note cards ...

... and here are some pretty clear stamps and a set of cling mount rubber stamps

Prima have added their own amazing embellishments to this collection ... these are just BEAUTIFUL!!

A4 paper packs, and 6x6 mulberry paper packs are also available!

Well, there we have it. The new Fairy Belle Collection by Jodie Lee for Prima. Hope you enjoy it. Retailers can order the items from the Prima website hereThey will be sold online and throughout local stores soon!! Make sure you ask your local scrapbook store to order this gorgeous new collection.

I look forward to posting some layouts and other projects created with this collection soon ... and please, DO leave a comment here to let me know what you think of the new collection! Your comments and feedback are really important and I want to know what YOU think about these collections, because I spent a lot of time making them for you! ... and Prima has done an incredible job on manufacturing these amazing goodies! :)

stay tuned when tomorrow I show you 'Nature Garden'.


  1. Need you ask haha. Of course I absolutely love this collection. Two of MY favourite brands teaming up!!!! Love those soft, muted shades of colour, the textures and the collaged images. It all looks stunning. I am soooo over the moon for you. Seriously, there's a tiny lump in my throat, thinking about how much of a dream this is for you. Have fun with it. I look forward to the collaboration of the two brands going from strength to strength. Pxx

  2. I love this sooo much!!! Just absolutely gorgeous Jodi!! I hope I can get everything in this entire collection. This is definitely my fave out of all the prima lines being released this season. You are truly creative and such an artist, I cannot wait to create with this stunning collection, I love fairies, ballerinas, and the soft colors are just perfect!!! Thanks for designing and putting everything together. Big Hugz Kelly

  3. Thank you Kelly, and Paul! Your comments mean so much to me, because sometimes when you put something out there, you're not sure how it will be received, but if it brings joy to just a few people, then I couldn't be happier! ;)

  4. Absolutely stunning, Jodie!!! I've pinned a few of the images to share your lovely work with others.

    I was also delighted to see that your book was released and bought myself a copy from amazon ~ I LOVE it!

    Julie J

  5. jUst beautiful...
    I'm so thrilled because we are such a ballet family - at last - something so gorgeous to use! I cant wait!

  6. I have came from the Prima blog.... & I just wanted to say...........
    It seems PRIMA made a FANTASTIC Choice in teaming up with you!!!! VERY WELL DONE... ♥

  7. Thank you Mandy, Rachael and Julie, I'm thrilled you love it! Please spread the word :) Thank you!

  8. I'll certainly spread the word in my next post... and link to range......
    I'm a ballet teacher and with dancing daughters - scrapping their images with little ballet product (without having to create it) is scarce. I know my ballet friends will be happy to see this!

  9. what a beautiful collection ! congratulations !

  10. It's all so gorgeous! We only have one scrapbook store around here besides Michaels and Hobby Lobby. Will it be sold online too?

  11. Hi everyone, thank you for your lovely comments on 'Fairy Belle'. You can puchase this collection from me at my little Etsy store: for as long as supplies last :)

  12. Thank you sooooo much for designing such a stunning set of papers. They are a real pleasure to work with and I am totally and utterly smitten with them. Beautiful, just beautiful. Thank you so much for dropping by my blog too, I was thrilled to see a comment from you.
    Warmest wishes
    Anita xx


Hi friends, thank you for your comments ... I love hearing from you!